Barilla
Problématique client
Créer une expérience client autour de la découverte des associations de saveurs pâtes et sauces pour générer une réalisation interactive. Scénarisation d’un dispositif PLV adapté à tout type de point de vente.
Notre réflexion
Développer un temps fort GMS afin de générer des ventes additionnelles sur les catégories pâtes et sauces.
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Orange
Mise en place du concept de Distributeur Automatique de Bonheur : une flotte de DAB mis à disposition sous forme de tournée nationale afin de créer l’événement au sein du réseau.
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