Acapulco
Retour

Royco

Carrières

Problématique client

Nous avons repositionné la plateforme marque sur une nouvelle cible : les femmes urbaines et actives, en orchestrant un plan de re-lancement du produit via une large campagne d’échantillonnage. Un nouveau territoire de marque pour une prise de parole implicante, une campagne d’échantillonnage massive, la création d’une communauté digitale, de l’information média et une campagne in-store.


Notre réflexion

Pour ROYCO (groupe Campbell’s), le défi stratégique est d’assurer l’avenir de la marque Royco en France après 6 ans de déclin. La demande : redynamiser la catégorie en la rajeunissant avec un côté plus moderne.

Carrières
Owl
Royco 1
Owl
Royco 2
Owl
Royco 3
Owl
Royco 4
 Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands

Ajinomoto Foods Europe

Comment accompagner le lancement des nouvelles recettes du Bar à Macarons et animer ce corner magasin pour le faire connaître et déclencher des achats d’impulsion ?

Découvrir le projet