SNCF
Problématique client
Scénariser l’anniversaire des 30 ans du TGV à travers un événement national.
Notre réflexion
Conseil & accompagnement sur la problématique anniversaire. Création d’un produit dédié : la carte 12-30 ans en édition limitée. Adaptation de l’ensemble des supports « charte anniversaire » à l’éco-système digital. Démarche virale auprès de la cible : sites, achat d’espace, bloggeurs et influenceurs. Expérientiel terrain Nationale : une battle de dance sur les parvis des gares des plus grandes villes de France.
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V33
Obtenir un maximum de retombées presse et E-RP sur la thématique des produits de lasure et d’entretien du bois.
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