Charles & Alice

Carrières

Problématique client

  Mise en place d’un plan d’activation in et out store, porté par des PLV et mécaniques en phase avec le territoire de naturalité de la marque. Une activation digitale couplée à une tournée terrain via une flotte de triporteurs afin de mobiliser le circuit Monoprix.


Notre réflexion

Renforcer le territoire de marque, en créant une signature d’activation qui parle à une cible urbaine.

Carrières
 Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands

Cafés MÉO

Comment renforcer le positionnement des cafés bio et animer cette gamme pour faire connaître l'offre bio des Cafés Méo ?

Découvrir le projet