Mercure Hotels
Problématique client
Refonte de la charte F&B. Accompagnement, scénarisation et médiatisation « transformations » d’hôtels : MERCURE St-Cloud. Création d’un Tool Kit digitalisé afin d’accompagner les responsables F&B dans leurs prises de parole.
Notre réflexion
Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands Good for brands
Ibis Style
Création d’un événement inédit : La Plus Grande Pillow Party en France. Un dispositif incarné par un module expérientiel : une bataille d’oreillers dans un véhicule transparent aux couleurs d’Ibis Styles
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