Na !
Problématique client
Conception du territoire de communication et du discours marque. Mise en avant de la promesse inédite de la gamme : un concentré de fruits dans un format pocket nomade ! Développer un univers graphique frais, nature et moderne. S’appuyer sur une signature de marque et un champ lexical fun et décalée : NA, vous pouvez en NAbuser car «L’ABUS DE NATURE EST BON POUR VOUS SANTÉ!»
Notre réflexion
Créer une plateforme de marque autour de cette innovation et accompagner le référencement de la gamme NA!
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Click by AIG !
Mise en place d’un territoire d’expression ciblé autour d’une « saga métiers ». Et développement des canaux d’acquisition pertinents sur la cible identifiée des décideurs en entreprise.
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