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Laboratoires Novalac

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Problématique client

Comment faire évoluer la boutique fidélité des Laboratoires Novalac pour devenir incontournable et susciter la préférence de marque ?


Notre réflexion

Une boutique pour les enfants et les parents avec une sélection de cadeaux physiques, digitaux, personnalisés ou des expériences à partager. 2 collections saisonnières, une mécanique de points plus généreuse pour les formules 3ème âge, un univers et des primes unisexes. Refonte graphique de l’identité du Club avec la création d’un nouveau logo + signature. Création from scratch d’un site responsive design. Un back-office sur-mesure. 2 sélections de cadeaux. Des animations jeux-concours, quizz, … Déclinaisons PLV du concept.

Carrières
Owl
Novalac 1
Owl
Novalac 2
Owl
Novalac 3
Owl
Novalac 4
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Charles & Alice

  Mise en place d’un plan d’activation in et out store, porté par des PLV et mécaniques en phase avec le territoire de naturalité de la marque. Une activation digitale couplée à une tournée terrain via une flotte de triporteurs afin de mobiliser le circuit Monoprix.

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