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Petit Navire

Carrières

Problématique client

Dans la continuité de la nouvelle signature de marque « On a tous besoin de la mer », Petit Navire souhaite déployer sa nouvelle plateforme en magasin en créant un fil rouge cohérent autour de la nutrition entre l'ensemble des gammes Petit Navire.


Notre réflexion

Une Big Idea qui développe les usages autour des bienfaits de la mer apportés par les nutriments qui se trouvent dans les produits Petit Navire et qui ancre la marque dans tous les moments de consommation. Une mécanique moderne qui utilise le digital comme principal levier d'activation. Une activation déployée dans plus de 250 magasins. Dans l'optique de démultiplier notre concept sur chaque points de contact, nous créons pour les plus gros magasins des opérations VIP dédiées.

Carrières
Owl
Totem animation
Owl
Shop in shop
Owl
Activation digitale
Owl
Shop in shop
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Ajinomoto Foods Europe

Comment accompagner le lancement des nouvelles recettes du Bar à Macarons et animer ce corner magasin pour le faire connaître et déclencher des achats d’impulsion ?

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