Acapulco
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VeRy

Carrières

Problématique client

Faire de la gamme « Les VeRy’s » le leader des vins aromatisés en France via la création d’un territoire de marque fort et d’une campagne d’activation multi-réseaux. • Identifier le segment en amont des vins • Préconiser l’instant et le mode de consommation • Déclinaison du territoire de marque sur les supports GD • Activation des différents réseaux (GMS, event outstore, CHR … )


Notre réflexion

Création de l’ensemble des supports de communication de la marque : Plateforme de communication Signature Key Visuel ILV rayon : Kakemono et réglette Affiche Box ¼ de palette Théâtralisation : Ilot avec parasol et jupe de palette Stand Outils commerciaux Annonce presse BtoB

Carrières
Owl
Call to action
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Activation digitale
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Productising
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Call to action
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AXA

Comment communiquer sur les différents produits, services et temps forts du groupe AXA en BtoC et/ou en BtoB ; dans le respect de la charte AXA et de ses évolutions ?

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