Acapulco
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Joker

Carrières

Problématique client

Un dispositif en 2 temps : PLV dédiée couplée à un média créateur de trafic : ODR portée par le quotidien 20 minutes. Temps fort magasin : théâtralisation massive, offre BOGO, winner per store et animation en réalité augmentée sur les magasins VIP.


Notre réflexion

Accompagner le lancement de la nouvelle bouteille pur jus, en événementialisant ce nouveau format.

Carrières
Owl
Call to action
Owl
Publicité 1ère de couverture
Owl
PLV Modulable
Owl
Call to action
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Royco

Nous avons repositionné la plateforme marque sur une nouvelle cible : les femmes urbaines et actives, en orchestrant un plan de re-lancement du produit via une large campagne d’échantillonnage. Un nouveau territoire de marque pour une prise de parole implicante, une campagne d’échantillonnage massive, la création d’une communauté digitale, de l’information média et une campagne in-store.

Découvrir le projet