SOA assurance

Carrières

Problématique client

Développer l’identité, le naming et le plan média d’une assurance prévention autour du sujet sensible des cancers féminins.


Notre réflexion

Démarche de pré-test et post-test des campagnes proposées auprès d’un panel sensibilisé au sujet. L’ensemble de la prise de parole ayant été réalisée en collaboration avec un institut spécialiste du sujet.

Carrières
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Na !

Conception du territoire de communication et du discours marque. Mise en avant de la promesse inédite de la gamme : un concentré de fruits dans un format pocket nomade ! Développer un univers graphique frais, nature et moderne. S’appuyer sur une signature de marque et un champ lexical fun et décalée : NA, vous pouvez en NAbuser car «L’ABUS DE NATURE EST BON POUR VOUS SANTÉ!»

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