V33
Problématique client
Obtenir un maximum de retombées presse et E-RP sur la thématique des produits de lasure et d’entretien du bois.
Notre réflexion
Création d’un module expérientiel positionné au sein du salon Maison & Objet. V33 offre la pause la plus hipster sur le salon, à travers une expérience inédite : Le Wood Bar, un espace dédié aux journalistes, pour se détendre, travailler et découvrir l’ensemble des possibilités de décoration et d’aménagement offerte par la gamme V33.
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Barilla
Créer une expérience client autour de la découverte des associations de saveurs pâtes et sauces pour générer une réalisation interactive. Scénarisation d’un dispositif PLV adapté à tout type de point de vente.
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